Business Branding building a brand, brand development

Programme Phase:  Business Branding

Programme Phase: 9 months

The New Business Start-up Programme will help new business owners to understand business branding. Business branding is the collective impression of your business that lives in the minds of your customers. Branding constantly evolving, and everyone who works for your company has a hand in shaping the business.

In this phase of business branding the focus is to build an insight of the business branding needs required. The areas that will be covered:

Understanding the Meaning of Branding

· Defining what is a brand.

· Branding as an evolving concept

· Choosing Name and Images

Delving into Brand Management

· Understanding Brand Management

· Learning Brand Management Basic

· Future proofing your business

Focusing on the Operational Side

· Focusing on content needs

· Distributing your messages

· Maintaining a website

· Utilizing social media channels

Branding will be recognised as one of the powerful tools in the business toolkit. Your brand is your company’s main differentiator and value diver.