The New Business Start-up Programme will help new business owners to understand social media. In this phase start-up business owners will work with owner Partner with EA Social.
The focus on social media will look at areas:
· Organic social media presence
· Social Media Advertising
A breakdown of the material covered:
Organic social media presence
· Identifying the most relevant social media platforms to build an online presence on based on business type.
· Profile optimisation on each social media platform.
· Developing a consistent, recognisable brand image and identity.
· Creating and implementing a niche-specific content calendar.
· Useful social media tools to use.
Social Media Advertising
· Deciding on one or more campaign objectives and desired KPIs.
· Market research and competitor analysis.
· Campaign planning and set-up.
· Analysis of campaign data and understanding what those results mean.
· Planning next steps to optimise the campaign(s) based on current results.
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