Social Media

The New Business Start-up Programme will help new business owners to understand social media. In this phase start-up business owners will work with owner Partner with EA Social. 

The focus on social media will look at areas: 

· Organic social media presence

· Social Media Advertising 

A breakdown of the material covered:

Organic social media presence

· Identifying the most relevant social media platforms to build an online presence on based on business type. 

· Profile optimisation on each social media platform.

· Developing a consistent, recognisable brand image and identity.

· Creating and implementing a niche-specific content calendar.

· Useful social media tools to use.

Social Media Advertising

· Deciding on one or more campaign objectives and desired KPIs.

· Market research and competitor analysis.

· Campaign planning and set-up.

· Analysis of campaign data and understanding what those results mean.

· Planning next steps to optimise the campaign(s) based on current results.